Thursday, April 19, 2007

Industry insights- fast service, cheaper eats

We are reading in the media these days regarding the notion that fast service restaurants are out pacing full service restaurants regarding expansion of locations and unit volume increases versus those with higher check averages. Seems like old news to me.

It's been apparent with the ultra high cost of running full service locations and the squeeze put upon the broad mass of the population in the past 1-3 years, there isn't much choice if you are frequent diner who may go out to eat 5 plus times per week. Can an average person (let alone a family) really afford more than $15 per person for a meal multiple times per week, every week? I suppose some can. But new chain developments and those that are growing are decidedly quick/fast service, and have been.

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