In taking a close-up look at the type of restaurants that are emerging over the past months there seems to be a common principle: Allow the customer to order a meal or a significant appetizer for fewer than 10 dollars (excluding beverages and other add-ons). We have found chains with a menu mix that welcomes customers of all shapes and wallet sizes is what’s working now.
It seems that restaurants that can accomodate a table of four and be happy that two folks ordered only an appetizer, one an entree and dessert, and the other only soup are the clear winners in todays environment.
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There is a growing chain in Atlanta called Figo Pasta. They have zero menu items above $10. Actually, the customers build pasta dishes by ordering a sauce and a pasta style. Most people spend $8 on this part of the order. Places were packed and the young crowd seemed pleased.
http://www.figopasta.com/menus/menuFigo_bckhd.pdf
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