In taking a close-up look at the type of restaurants that are emerging over the past months there seems to be a common principle: Allow the customer to order a meal or a significant appetizer for fewer than 10 dollars (excluding beverages and other add-ons). We have found chains with a menu mix that welcomes customers of all shapes and wallet sizes is what’s working now.
It seems that restaurants that can accomodate a table of four and be happy that two folks ordered only an appetizer, one an entree and dessert, and the other only soup are the clear winners in todays environment.
Monday, March 13, 2006
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There is a growing chain in Atlanta called Figo Pasta. They have zero menu items above $10. Actually, the customers build pasta dishes by ordering a sauce and a pasta style. Most people spend $8 on this part of the order. Places were packed and the young crowd seemed pleased.
http://www.figopasta.com/menus/menuFigo_bckhd.pdf
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