Tuesday, May 08, 2007

Fluidity-let's talk Chipotle

Chipotle, it's restaurant and their stock are on an upswing if you haven't noticed their recent per share price. By the way, I am not a stock holder nor an operative for the company.

Most public chains today are huge due to their massive display of growth in stores and foot traffic. Same store sales of chains can often show an increase congruent to their advertising, promotion and PR department(s) expenditures.

But something feels different at Chipotle. On the customer end, their is a feeling of fluidity from the moment you get in the door through your last bite before exiting. There is an overwhelming part that makes you feel as though you are part of the process, and within this process, you feel valued and important all while spending around $10 and not leaving hungry.

My opinion is that if you can emulate that, you will have a winner on your hands. If you haven't visited a Chipotle, try it- I bet you will feel the same way.

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