Monday, June 26, 2006

Ice Cream Wars

The Spring certainly is the Ice Cream growth period. There is a torrid race to brand and capitalize on the publics favorite dessert. Here are some of the current counts:

1. Rita's Italian Ice. Increased recently going from 342-361 units.
2. Maggie Moo's. Increased recently going from 181-190 units.
3. Cold Stone Creamery now has 1300 locations.
4. Marble Slam Creamery now has 326 locations.
5. Friendly's currently has 530 locations.
6. Baskin Robbins has more than 5600 locations.

I have also heard of a concept called Ray's Italian Ices which operates mostly in the NE who is so popular there's a never ending waiting list to become a franchisee. They are very hard to track down. I believe they have more than 50 locations.

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